About Us

MASAAT LONDON

Welcome to Masaat London, where luxury meets craftsmanship, and every creation is a masterpiece waiting to be cherished.
Masaat London

WE ARE MASAAT

At Masaat London, we’re all about making fine jewellery feel a little less... out of reach. Masaat means diamonds in Arabic, and that inspiration runs through everything we create — solid gold pieces that are high quality, fairly priced, and made to last. We believe fine jewellery should be for everyone. That’s why we offer a broad, ready-to-ship range, from timeless, everyday staples to exclusive designs featuring natural diamonds, emeralds, and more. Looking for something one-of-a-kind? We also create bespoke pieces, tailored to your vision — from rings and necklaces to meaningful bracelets.Every piece is made using recycled gold and ethically sourced gemstones, including both Natural and Lab-Grown Diamonds. Our natural diamonds are always GIA-certified and conflict-free, so you can feel good about what you wear. Whether you choose lab or natural, we let your preferences and budget lead the way.And because we stock everything in-house, you’ll never be stuck waiting weeks. Your jewellery is ready when you are — with next-day delivery available.We’re also proud to listen to our customers. If you ever feel we can be fairer on pricing, we’re all ears. Our mission is simple: make fine jewellery more accessible and help shift the industry away from throwaway fashion.Beautiful. Responsible. Made for real life — that’s Masaat London.
Who we are ?

Our Core Values

Ethical Sourcing

We only work with certified conflict-free diamonds and trusted suppliers who align with our values. Whether it’s a natural or lab-grown stone, we make sure it’s sourced with integrity and respect for people and the planet

High-Quality Manufacturing

Each piece is crafted to last — no plating, no fast fashion. From timeless staples to standout diamond designs, our jewellery is made with precision, care, and attention to detail at every step

Affordability

We believe fine jewellery shouldn't come with a luxury markup. By keeping things efficient and transparent, we offer the most competitively priced solid gold jewellery on the market — without compromising on quality

Sustainability

We use recycled solid gold in all our pieces and source our gemstones responsibly to minimise environmental impact. No shortcuts, no greenwashing — just jewellery made with the planet in mind

FAQs

Read All FAQ

All our pieces are made from solid recycled gold and feature ethically sourced gemstones, including both Natural and Lab-Grown Diamonds.

Yes — all our Natural Diamonds are GIA-certified and guaranteed conflict-free, so you can wear them with confidence and peace of mind.

Lab diamonds have the same physical and chemical properties as natural ones — they just come from a lab, not the earth. They’re more affordable, and the choice between the two is entirely up to your preference and budget.

Nope! We use solid gold only (no plating or vermeil), so your jewellery won’t tarnish or fade over time.