Last updated: April 2026
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently, to improve user experience, and to provide information to website owners. Cookies do not contain personally identifiable information on their own, but personal data that we store may be linked to information stored in and obtained from cookies.
Cookies on www.masaatlondon.co.uk are set by:
| Category | Purpose | Examples | Can You Opt Out? |
|---|---|---|---|
| Strictly Necessary | Essential for the website to function. Cannot be disabled without breaking the site. | Session cookies, shopping cart, checkout, security tokens (Shopify) | No — required for the site to work |
| Functional / Preference | Remember your preferences and personalise your experience. | Currency preference, language, previously viewed items | Yes — via cookie settings |
| Analytics / Performance | Collect anonymised data about how visitors use the site to help us improve it. | Google Analytics (_ga, _gid, _gat) | Yes — via cookie settings or browser opt-out |
| Marketing / Advertising | Track visits and conversions from our advertising campaigns. Used to show relevant ads. | Google Ads (_gcl_au), remarketing cookies | Yes — via cookie settings |
| Cookie Name | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| _ga | Google Analytics | Analytics | Distinguishes unique users | 2 years |
| _gid | Google Analytics | Analytics | Distinguishes users (shorter term) | 24 hours |
| _gat | Google Analytics | Analytics | Throttles request rate | 1 minute |
| _gcl_au | Google Ads | Marketing | Conversion measurement | 90 days |
| _fbp | Meta (if used) | Marketing | Facebook advertising attribution | 90 days |
| cart | Shopify | Necessary | Stores shopping cart contents | Session |
| _shopify_session | Shopify | Necessary | Manages user session | Session |
| _shopify_fs | Shopify | Necessary | First-session tracking for analytics | Session |
| secure_customer_sig | Shopify | Necessary | Keeps customer logged in securely | 20 years |
| cookie_consent | Masaat London | Functional | Stores your cookie preferences | 1 year |
This list reflects cookies in use at the time of writing and may be updated as we introduce or remove third-party services. The most current list is always available via your browser's developer tools.
When you first visit our site, you will be presented with a cookie consent banner. You can choose to accept all cookies, reject non-essential cookies, or manage your preferences by category. You can change your preferences at any time by clicking the cookie settings link in the footer of our website.
Most browsers allow you to control cookies through their settings. You can set your browser to block cookies or to alert you when cookies are being set. Note that blocking all cookies may affect the functionality of this and other websites. Browser-specific instructions are available at:
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout.
You can manage your Google Ads personalisation settings at adssettings.google.com.
We may update this Cookie Policy from time to time as we introduce new tools or as legal requirements change. The date at the top of this page indicates when the policy was last updated.
For any questions about our use of cookies:
For full details on how we handle your personal data, please read our Privacy Policy.